How to Make a Quick Home Sale

Do you have a listing that just won’t sell? You’re not alone. It can be difficult to get a listing sold in the time frame you desire. Difficult, but not impossible. With the right approach, you can get your properties sold in much less time.

There are three major factors to consider when you are selling a house. Most real estate investors will agree that these factors are price, marketing, and presentation. Here are some pointers to help you hit the mark on all three.

Finding the right price

Of course you’d like to maximize your profit on every sale, but that can’t always be done by setting your prices high. I know we all want to go for the gold, but higher prices exclude more potential buyers. When you want to sell fast, you want a large pool of potential buyers. If you aren’t receiving many calls or having less than one showing per week, you should consider lowering your price.

You have to make careful considerations when it comes to your property’s price. If you think the price is fair, consider a new marketing strategy.

Marketing your home

Don’t try to sell an A-list home with B-list photos. If your photos look like they were taken by a two-year-old with a camera from the 1970s, potential prospects may not be getting the message you are trying to send. Compose your shots well and make sure the images are sharp.

If you’re in a competitive market like ours in Southern California, customers have more options and spend less time considering them. Hire a professional and you’ll like a professional

Presentation is key

Of course we all clean and organize our homes before showing them, but great realtors do much more than that. A good businessperson is always finding ways to improve. Getting feedback from your prospects is a fantastic way to continue to perfect your approach. Be sure to ask about both their positive and negative views. You may be surprised at things you overlooked.

Don’t take it personally. This is a business transaction. When customers announce aspects of the property they dislike, they are attempting to knock down the price, not your ego.

We all want our houses to sell quickly, but it doesn’t always work out that way. It is important to use your head and be persistent. Stay calm. You will get the property sold.

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